Head into any casino, whether in small town USA or in Las Vegas, and you will see a huge floor filled with gamblers sitting at loud, colorful machines. The people sitting at these machines vary in race, age, sex, religion, and all other human variables.
What is it about slot machines that makes them so alluring? One answer lies in the machines themselves. Slot machines are generally bright, colorful, and fun. Many machines are themed around popular TV shows, movies, or trends. To put it short, they're fun. Each gambler seems to be hypnotized by the screen. The loud music, bells and dings, and crowds of people fade into the background. When a player is 'in the zone', any concrete and responsible views toward time and money quickly diminish. Although the player is in a room filled with people, the only thing they are focused on is the machine.
You may wonder what distinguishes these slot machines from any other modern video game. How is a casino any different than your average gaming arcade? Why not stay in your living room and play another round of Mario Kart? The answer lies in the seduction of the win. Every player, even the most cynical, is drawn in by the allure of what could happen. Casinos strategically advertise big wins with lights and sounds to highlight the possibilities. This allows each player to think they could potentially be the next lucky guy. Just one more quarter, just one more pull of the lever, just one more minute could be the differentiating factor between rich man and poor man. This is what keeps people hooked and keeps them coming back for more.
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